Archive for category Trade show marketing
Depending on your industry, one of the most important events of the year may be a trade show or a small round of trade shows. This may be one of the most critical sales events you have all year and is an excellent chance to get out in front of partners and customers. As the impact of this event can have a huge influence on your sales for the rest of the year you will put a huge amount of effort into planning out and preparing for this show. The importance will also mean that you are probably dedicating a significant amount of your marketing or event budget to these shows. As such you will want to make sure to do everything you can to make the trade show a huge success. You should definitely hire trade show services experts to help you plan and execute on your strategy as they have the expertise needed to tackle all aspects of the show. The other thing you need to realize is that marketing your presence at the show is far more than just preparing for the event. You will need to plot out an Internet presence and positioning strategy so as to get people excited about your appearance at the trade show and you may even want to participate in article marketing where you use popular industry magazines to position your attendance at the show.
Trade shows are often used to gain new customers, show your wares to current customers who will order for their stores or business and check out the competition. Trade show marketing has also taken a hard hit in this economy and the space, staff, and budgets are smaller than ever; making it difficult to fully maximize the opportunity that trade shows have often presented to those that are vendors or display in this way.
In March there is a very large trade show that will take place in Las Vegas; a time of year and place that many who attend trade shows often take advantage of. They will be looking to make their dollar go further, and be able to write the fun trip off as a business trip; or educational if they are looking to learn more about marketing at trade shows because a new training video will be presented to enhance the skills of those wanting to do better or break into this market. The classes will be called “Take 10” and offered more than once during the course of the show that will be held at the Mandalay Bay Convention Center. So if you are looking to maximize your staff and location effectiveness check out this new training being offered for the first time; Las Vegas, NV.
If you looking to market at show I would recommned getting in touch with an full service trade show display company they will be able to help out and select or build the proper trade show exhibit for your company. Whether it be a portble display or full custom exhibit their goal should be to create an attractive booth that presents a professional flair amongst the show visitors.